ISSUE | Coca-Cola had to give more clarity to its mission through a behavior of human connection, add a twist to last year’s campaign in order to bring the feeling of novelty and break through the Xmas clutter, creating a movement around it.
INSIGHT | True generosity is doing something good for someone without expecting anything in return and even if no one sees you. And that’s exactly what Santa is also about.
IDEA | We start showcasing and promoting the #BeSanta philosophy through proof points turned into a web series. One Credo to embody what #BeSanta stands for and 3 episodes to exemplify it.
The episodes are stories built around real people who did real good deeds without expecting anything in return.