BRIEF | Avolta (formerly known as World Duty Free) currently has two luxury stores that offer travellers luxury watches with an exceptional service. The current store names are: The Art Of Time and Master Of Time. These stores will stay as is, but they plan on expanding this offering with a next generation store. The new store needs a completely new name, adding luxury jewellery to their high-end watches portfolio.
NAMING | The client ended up choosing TRÉSOR, and the concept-store is currently WIP.
A Timeless Treasure: The word "TRÉSOR" (meaning "treasure" in French) is more than a name; it’s a promise of value, history, and sentimental worth. It evokes the idea of pieces that aren't just fashionable but eternal—crafted with care, meant to be cherished, and passed down through generations. Each item in this store is a treasure waiting to be discovered.
French Elegance, Redefined: "TRÉSOR" taps into the timeless association between French culture and luxury. The word effortlessly conveys refinement, artistry, and that coveted sense of Parisian sophistication. It’s not just a name—it’s a nod to the world of haute couture and craftsmanship, elevating the brand to a class synonymous with elegance and high-end jewellry and watches.
Unforgettable Simplicity: With its clean, visually appealing design, "TRÉSOR" is both elegant and easy to remember. Simplicity often leads to memorability, and "TRÉSOR" is the perfect example of how less can be more. Its name leaves an indelible mark—perfect for luxury branding where recognition is key.
