ISSUE | Coca-Cola had to catch up with nowadays teens and give them consumption moments best fit for their generation.
IDEA | Give teens across the region the means to spend moments with the squad IRL by creating stories with Coke cans and bottles with words printed on them.
The stories written with the gang IRL get uploaded online and bring the chance to win prizes to enjoy offline.
The prizes are designed to let teenagers experience group activities like concerts and trips, encouraging them to keep the squad tight and opening new stories possibilities.
To get teens hyped over the new campaign, we got the influencers they love and follow team up with artists to create special merch as prizes, then presented it all in a music video with GenZers favorite band.